hyde.amy@gmail.com

Leadership for Startups, Innovation Centers and Organizational Change

I help businesses align their sales and product strategies to create innovative and transformative solutions within an ever-evolving technology landscape.

Innovation is an exhilarating and necessary force that requires us to change our expectations, modify the way we work and, likely, give something up as much as build something new.

Whether your company is early-stage or you are established but confronted by some inevitable transformation, you will need to compel your customers and prospects, investors, board and employees to sacrifice the familiar to create the new.

Innovation is exciting. Change is hard.

“Amy was a founding member of the Research & Development Team at The New York Times under my leadership. The R&D team’s charter was to ‘look around corners’ and envision a digital future for NYT. Amy managed relationships with both early-stage technology startups, traditional media agencies and product teams inspiring innovation and collaboration. When faced with never-been-done-before scenarios, I could count on Amy to work across the organization to create a path forward. “

- Michael Zimbalist, Former SVP Research & Development, The New York Times

How I Help

    • Seasoned, goal-oriented, and results-driven professional with extensive experience in developing and spearheading strategic sales plans and business development initiatives to drive business growth.

    • Demonstrated strong aptitude for supervising sales pipelines, analyzing unique customer demands, and negotiating/securing mutually beneficial agreements.

    • Inspirational communicator and visionary leader with proven expertise in leveraging data analytics to evaluate market trends and tailor sales approaches for maximum impact.

    • Customer advocate adept at representing qualified requirements to product and engineering teams to develop internal roadmaps, goals and sales targets.

      Examples:

    • Scoped and closed custom research and benchmark testing engagements with top IT solution providers for GigaOm.

    • Created “The Ad Lab” at The New York Times (the predecessor to T-Brand Studios) where I presented emerging ad technology and creative concepts to top digital ad creative agencies. This program supported Ad Sales deals with a minimum of $1M in annual revenue.

    • Managed the technology partnership program at Brightcove to bring in new SaaS video platform customers through co-marketing campaigns and joint sales presentations.

    • Led a team of account managers within Network Operations at AOL to onboard and grow the use of AOL’s Streaming Video and Audio Services by Time Warner Properties creating some of the first-ever online consumer streaming experiences.

    • Develop and manage product requirements and roadmaps for minimum viable products, working closely with engineering on early and agile development cycles.

    • Manage integrations, business development and marketing partnerships with third-party solution providers.

    • Create sales and product presentations for use by executive leadership.

    • Develop competitive market research, product comparisons and killsheets for sales and marketing teams.

      Examples

    • Patented and led product development for two New York Times Ventures products (Cascade and Ricochet), managing both product roadmaps using agile development methodologies. Led business development with digital publishers including Time Inc., Condé Nast and Ad Age.

    • Developed Brightcove’s product integration requirements for partner provided solutions including marketing automation platforms, e-commerce, interactive graphics and closed captioning.

    • Created the author marketing “playbooks” for driving book sales on Amazon.com through organic social media campaigns, email marketing and event marketing.

    • Created GigaOm’s quarterly product roadmap for custom and syndicated research product lines, aligning sales targets with product and editorial resource availability.

    • Develop processes and standards for program management teams. Establish frameworks for cross-functional program engagement and interdependent OKR/ goal structures.

    • Employ “land and expand” customer product rollout strategies deepenig client relationships.

    • Present strategic program updates to investors, boards and strategic customers.

    • Fluent in both Agile and Waterfall project management methodologies.

      Examples:

    • Program Manager for AOL’s Streaming Media Systems team, responsible for proprietary products including Shoutcast, AOL Radio and Ultravox.

    • Led The New York Times program for streaming video infrastructure buildout from video production to player integration on nytimes.com.

    • Led The New York Times program for the evaluation and deployment of programmatic advertising solutions

    • Managed a team of 12 research engagement managers at GigaOm responsible for managing over 80 research report projects per quarter.

    • Work directly with strategic partners and customers to create playbooks for product rollout and adoption.

    • Workshop early communication strategies with cross-functional teams to align the activities of product, sales and marketing.

    • Train sales teams on product positioning, addressing technical gatekeepers and respecting the challenges of organizational change.

    • Align customer and sales team feedback with product pipeline and engineering backlog priorities.

    Examples:

    • Served as The New York Times representative to the Interactive Advertising Bureau’s video committee.

    • Consulted for Prohaska Consulting, advising Fortune 1000 clients on native and programatic advertising strategies.

    • Advised product teams on go-to-market strategy for social real estate platform startup.

    • Evaluated podcast monetization strategy for The Center for Investigative Reporting.

Download my Resume

Digital Publishing

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Climate Tech

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SaaS

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Advisory

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Digital Publishing + Climate Tech + SaaS + Advisory +

“Amy has the ability to quickly and seamlessly translate abstract ideas into clear, digestible processes for her team and stakeholders. She is the kind of leader her team looks up to, respects, and wants to work hard for. I often look back to lessons learned while working with Amy and apply that knowledge to my own current day solutioning.”

- Marisa Hines, Project Manager, COO Finance, AutoDesk

“I worked closely with Amy in both a tech startup and as members of Research & Development at The New York Times. In both cases, Amy was the person engineers relied on to bring together a cross-functional team to help us achieve our goals. I knew Amy would understand technical challenges and represent them to the business stakeholders in ways that would move us collectively forward.”

- Micheal Young, Engineering Manager, Google

A few of the organizations I’ve worked for and with…

“Having known Amy as a close friend for almost two decades, I've observed her remarkable development both personally and professionally. Amy inspires those around her with her clear articulation of opportunities and challenges and her ability to break problems down finding bite-size solution approaches. She is always a first call when I need someone to help me think strategically or handle sensitive topics. Her incredible EQ enables her to engage all kinds of personalities and build trust”. 

- Erin Gore, Senior Vice Chancellor of Finance & Administration, UCSF

My Story

As a kid born and raised in Oakland, CA I grew up with a deep sense of pride for my town. We were the underdogs of the Bay but we were strong and determined. Our view of the San Francisco skyline, and the symbol of innovation it had become, meant there was always something more to strive for. 

I studied Media & Communications at New York University and then returned home where the nascent term “digital transformation” was an opaque promise of opportunity.

I embraced startup culture. I advanced quickly and my career would unfold from there bouncing between coasts transforming media and me. 

I have been part of truly amazing innovations and successes as well as aspirations that couldn’t find their footing. I have learned tremendously from both.

I now find myself on my own personal and career transformation as I look to apply my experience to the Climate Tech space or for companies that acknowledge the climate crisis and have a strong commitment to GHG reduction in their product lines and Scope 3 partners and vendors.

“To be grounded is to possess a firm and unwavering foundation, a resolute sense of self from which deep and enduring success can be found”.

-- The Practice of Groundedness, Brad Stulberg

People and organizations alike, do their best work when there is alignment between the work and values that inspire and ground them.

I value VISION. Setting and working toward a shared vision of the future. Vision is only inspiring when you find yourself getting a little bit closer to it. I value PROGRESS. To make progress, I rely on my personal COMMUNITY. I also want to align my work such that it will benefit a broader community. I believe HONESTY must be at the foundation of all communication. Honesty in relationships, about situations or challenges, and in our data. If you don’t honestly understand where you are, you can’t get to where you’re going. I value EQUITY. There is enough on this planet for all of us if we build more sustainable practices and work toward equal access.

Contact Me